COALESCE (FORMERLY MAFA CHICAGO)
Services: Full Rebrand
As their 5th anniversary approached MAFA Chicago realized that the mission of the organization had shifted significantly and that they were in need of a rebrand. The design evolved from the desire to align with the definition of Coalesce: "come together and form one mass or whole."
We combined unique elements/components and brought them together to form a single formation. The "O" detail, represents bringing a unique and diverse group of people (geometric shapes) together to form a greater entity.