Purpose Driven Passports

Purpose Driven Passports is a community of travelers dedicated to improving the lives of local citizens in the countries they visit. Each year the organization identifies 3-5 projects to support, and collaborate to provide financial resources, supplies, and people needed on the ground to get the job done. They also create community service ideas that people can do on their own trips, and connect travelers with places they can make a big difference in only a few hours on vacation.

Among all of PDP’s list of countries they were planning on getting involved with, one thing remained consistent, symbolism/marks were embedded in the foundation of each country. With that in mind, we wanted to make sure the identity system reflected a tribe-like mark of sorts. The client requested a color approach that reflected the elements of earth, sea, and sky.