STAY HUNGRY is a unique, culinary experience, that fuses a connection between food and hip-hop. It began as an innovative culinary competition for high school students. With heightened interest, the project sought to expand and develop a cohesive brand identity. In addition the a logo, I've assisted in developing creative campaigns for social media, new business, speaking engagements, and more.
With the consideration of how iconography is used in menu layouts and cookbooks, we incorporated that visual langague throughout the identity. The type treatment for Stay Hungry in the logo, was inspired by the iron work found on stovetops.